Thursday, February 3, 2011
Sunday, January 30, 2011
Blogger Lover 101: How to become a Blogger with Benefits
thelookbook.com Kristen Steinhilber Calavas, and Beauty Publicist Jamie Stone)
So one of the benefits of being a LA based blogger is that I have the honor of
being part of a wonderful blogger organization called, Two Point Oh LA. Through this organization members get exclusive invites to various events and educational panels. This past weekend I attended the PR Panel at the CMC. Panelist Lindsey Larson, Kristen Steinhilber Calavas, and Jamie Stone took the time to give us bloggers some much needed insider info on how to get better feedback when contacting prospective brands representatives.
Be Clear- Make sure your email is concise and straight to the point. Let them know what brands you have on board and make sure these brands share a similar target market.
being part of a wonderful blogger organization called, Two Point Oh LA. Through this organization members get exclusive invites to various events and educational panels. This past weekend I attended the PR Panel at the CMC. Panelist Lindsey Larson, Kristen Steinhilber Calavas, and Jamie Stone took the time to give us bloggers some much needed insider info on how to get better feedback when contacting prospective brands representatives.
Be Clear- Make sure your email is concise and straight to the point. Let them know what brands you have on board and make sure these brands share a similar target market.
Beware of generic (aka...boring) emails- Although professionalism is vital, make sure to keep your pitch letter as genuine and personal as possible. Include why you want that specific brand and share what you know about the company/brand.
Schedule a Face to Face- A tip that I found surprising is that Publicist actually are open to those who extend a quick coffee meeting before sending the email.
Know your dates- Although publicist are flattered by your interest in their brands, it is important that you take the fashion calendar under consideration. Don't expect to get a response from a busy PR agency in the middle of Fashion Week.
Follow Up- A quick follow up a few days later never hurts. In most cases it actually will get you noticed over several of emails in their inbox.
<3lovelots<3,
LaFila
Friday, January 14, 2011
LA'S OWN.
The Golden Globes may be this Sunday, but the kick off parties have already begun. Earlier this week, T magazine hosted their own Pre-Golden Globe shindig at West Hollywood eatery, Gardens of Taxco. This eclectic group of actresses, musicians, and fashion members, also showed their unique sense of style. As much as I love to cover the NY and European party scene, it was pretty nice to hear Alexa Chung was enjoying my city.
Can't wait to see Sunday's red carpet...

Alexa Chung and Tennessee Thomas

Rashida Jones

Amber Heard

LA's own...Lisa Love

Lily Collins
(photo/article credits: style.com)
<3lovelots<3.
LaFila
Wednesday, January 12, 2011
Saturday, January 8, 2011
Welcome to the "Front Row"....Emmanuel Alt
(photo credits: stylefest)
When I first heard that Carine Roitfeld was stepping down as French Vogue Editor and Chief I was immediately shocked and skeptical to see who would even attempt to fill her shoes. Then after a short Holiday break Tweets sent from all of the fashionable parts of "Twitterspace" announced that Emmanuel Alt will be Roitfeld's replacement. Though many of us were not surprised, aside from a few street style sightings we were kinda left wondering who this lucky lady really is...So after a tad bit of digging I continued to still not find much needed information... until I came upon StyleCaster.
The Dish:
- Alt first joined the French Vogue team in 2000
- She is best known for her edgy chic style both on and off set
- In the 90s, Alt worked with Roitfeld at French women's mag, 20Ans
- She has been known to draw her styling inspiration from the film "Saturday Night Fever"
- She's a huge MJ fan and is even responsible for styling him in Balmain, for what would have been his last tour
Styled by Alt...
(photocredits:googleimages)
UPDATED: WANT TO WIN A $250 GIFT CARD JUST COMMENT HERE
Thursday, January 6, 2011
True Blood

(photocredits: fashionista.com)
First, I was seeing double...and now i'm seeing triple. The new V magazine issue is out and younger Olsen twin sis, Elizabeth Olsen, looks gorgeous. What do you think?
<3lovelots<3
Thursday, December 2, 2010
Let the Fashion Honor's...Roll
I always enjoyed the saying, "give honor to whom honor is due"...or something like that, well last night the fashion world did exactly that. Some of my idols along with NYC's best came together for the 2010 NYC & Company Foundation Leadership Awards Gala at the Plaza Hotel. Among those honored was DVF, and unsurprisingly Anna Wintour. The event seemed amazing and the fashions seemed to follow.
Anna Wintour: Escaping the cold NYC weather in a brown hued tweed suit with fur sleeve embellishments
Linda Fargo
Grace Coddington
Model, Alek Wek
MY STANDOUT FAVORITES
Me being the accessory obsessive person that I am, loves these looks, yet I felt Stacey Bendet's outfit was a bit to under dressed for the whole Gala scene.
Donna Karan
Alice + Olivia designer, Stacey Bendet
but if I had to choose one style star for the night, I will definately pick Vera Wang. I felt she conquered staying chic and appropiate by pairing a crystal statement necklace with simple silk dress:)
(photocredits:broadwayworld.com and zimbio.com)
but what do you think...who do you think took the night?
<3lovelots<3>
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