Sunday, January 30, 2011

Blogger Lover 101: How to become a Blogger with Benefits

(From left to right: Two Point LA founder Kelsi Smith, Preface PR Lindsey Larson,
thelookbook.com Kristen Steinhilber Calavas, and Beauty Publicist Jamie Stone)

So one of the benefits of being a LA based blogger is that I have the honor of
being part of a wonderful blogger organization called, Two Point Oh LA. Through this organization members get exclusive invites to various events and educational panels. This past weekend I attended the PR Panel at the CMC. Panelist Lindsey Larson, Kristen Steinhilber Calavas, and Jamie Stone took the time to give us bloggers some much needed insider info on how to get better feedback when contacting prospective brands representatives.

Be Clear- Make sure your email is concise and straight to the point. Let them know what brands you have on board and make sure these brands share a similar target market.


Beware of generic (aka...boring) emails
- Although professionalism is vital, make sure to keep your pitch letter as genuine and personal as possible. Include why you want that specific brand and share what you know about the company/brand.


Schedule a Face to Face
- A tip that I found surprising is that Publicist actually are open to those who extend a quick coffee meeting before sending the email.

Know your dates- Although publicist are flattered by your interest in their brands, it is important that you take the fashion calendar under consideration. Don't expect to get a response from a busy PR agency in the middle of Fashion Week.


Follow Up
- A quick follow up a few days later never hurts. In most cases it actually will get you noticed over several of emails in their inbox.

<3lovelots<3,
LaFila

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